Technical Profile
- 1. Education and Core Competencies:
- Bachelor’s Degree – Communications
- The Foundamentals of Digital Marketing – Google – 2020
- Exercising Leadership: Foundational Principles – Harvard Business School – 2022
- Resilient Leadership – Harvard Business School – 2022
- OMCA Certification for Digital Marketers (Test Prep) – LinkedIn – 2023
- Google Analytics 4 (GA4) Essential Training – LinkedIn – 2023
- CMO Foundations: Become an Effective CMO – LinkedIn – 2023
- 2. Professional Experience and Specialization:
- 6+ years in B2B SaaS
- 7+ years in lifecycle marketing (campaign strategy/development, messaging, segmentation, lifecycle optimization, and A/B testing)
- 10 years in B2C and B2B2C
- 12+ years in demand generation and GTM strategies
- Marketing Agency experience (from Fortune 500 to Startups)
- Advertising Agency experience (both Multinational and Boutique Agencies)
- Product Management experience
- Software development cycle understanding
- 3. Leadership and Team Management:
- Strong execution and leadership skills: experience managing and mentoring a team of up to 25 people
- Lead and nurture product, marketing, social media, events, brand, and web teams
- Coordination among key audiences and stakeholders
- 4. Technical Skills and Tools:
- Proficiency in marketing automation platforms and CRM systems (HubSpot, SEMrush, Salesforce, Monday)
- Experienced with analytics tools (Tableau, Google Looker Studio, Google Analytics)
- Hands-on e-commerce experience (Amazon, Shopify, WordPress, WooCommerce)
- Proficient in MS Word, Excel, PowerPoint; Mac and Windows user (Mac highly preferred)
- Familiarity with multiple functional suites and software packages for account management (Jira, Monday, Trello, etc.)
- 5. Strategy and Execution:
- Owns Go-To-Market and messaging strategy
- Deep understanding of demand generation strategies and best practices
- Proven record of managing multi-million-dollar marketing budgets and resources allocation ensuring ROI
- Hands-on multitasker, able to take end-to-end ownership of tasks, willing to personally get involved to execute and deliver results if needed
- Proven record of managing multiple projects independently while maintaining deliverables, timelines and next steps
- Proficient in managing, analyzing, and optimizing multi-channel marketing campaigns (online and offline)
- 6. Collaboration and Communication:
- Expert at cross-functional teamwork, driving alignment across various teams (Sales, Product Management, Development, Marketing, Creative Design, etc.) to define appropriate product marketing mix and strategy
- Excellent written and verbal communication skills
- Experience working directly with Executive Leadership Teams and C-Suite members
- Experience and confidence working in a client-facing role
- Experienced as liaison between Business Strategy, Technology and Operations.
- Experience collaborating directly with Product and Engineering teams to orchestrate and oversee marketing experiments
- Ability to influence decision-making and drive consensus among cross-functional teams
- 7. Additional Attributes:
- Data-driven, analytical mindset with the ability to leverage data to drive marketing decisions
- Proven problem-solving skills, capable of navigating complex challenges with innovative solutions
- Self-motivated, adaptable to changing priorities.
- Able to take direction and work Independently
- Experience in thriving within fast-paced environments and corporate settings
- Highly organized, results oriented mindset, adaptable to changing priorities and client requirements
- Deep understanding of and experience with multicultural and minority markets, especially Hispanic and female demographics
- Willingness to travel: up to 30% of the time
- Home office setup